People see their environment through different lenses. Materials, shapes, colors, patterns mean different things to different people, so it is important for us to understand clearly what is relevant, what we want to accomplish with the design and have a strategy for making this idea accessible to everyone.

SKB projects start with a solid conceptual foundation grounded in how people really see the world and interact with each other. The stronger the underlying concept, the easier it is to be creative. Great designs are inspiring, invigorating, reassuring and evoke an intuitive feeling that everything makes perfect sense.